With the consistent increase in the world population and over overwhelming increase in internet users of over 5 billion world-wide the internet is gradually becoming a market place for all due to its great features and of course it’s open for all at even on-the-go. It’s no longer news that there’s almost nothing you can’t get on the internet so long you are well equipped and well informed
Gradually marketing now revolves around the web via websites, social media and online adds gradually taking over the place of traditional adverts like offline banners, billboards and cards, all these started happening due to the gradual movement from of the world and technology advancement, thereby giving virtually the world a great touch and look and business taking a different dimension.
In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.
This article is specially structured to open your eyes to what digital marketing is, it’s great uses and advantages, the various types of digital marketing and their applications. So relax and have a good read.
Meaning Digital Marketing
This is also called online marketing and can be simply defined as the promotion of brands, products and services using internet digital channels like website, ads and banners etc. basically, this is done to link up with online customers within the shortest time and still get the best of results.
Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy.
So many people don’t really know that posting on social, email marketing and blogging and of course the general promotion of contents on these various social media platforms forms a cohesive online marketing strategy, hence they are classified as digital marketing.
Importance Digital Marketing
Digital marketing is a broad concept that covers a variety of practices and uses a wide range of online channels. Underlying these different elements, however, is a common theme – the ability to take advantage of the huge marketplace of prospective customers online.
Whether you decide to grow your blog, create an email newsletter or advertise on Google, you’ll be able to bring more traffic to your site, build stronger connections with your customers, and track and measure your results. Not only will this help you gain customers in the short term, but it will also help you build a sustainable, long-term strategy for future improvement and growth.
Benefits of Digital Marketing
Right below are some of the importance of digital marketing:
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are few of the benefits.
1. Broad Geographic Reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Cost Efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it’s active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it’s easy to change that schedule or the content if you need to do so.
When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.
3. Quantifiable Results
To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?
There’s always the traditional option of asking each customer, “How did you find us?”
Unfortunately, that doesn’t work in all industries. Many companies don’t get to have one-on-one conversations with their customers, and surveys don’t always get complete results.
With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.
4. Easier Personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
Imagine you offer financial services and want to send out special offers to people who have looked at your products. You know you’ll get better results if you target the offer to the person’s interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans.
How do you gather all of that data without automated tracking? How many phone records would you have to go through? How many customer profiles? And how do you know who has or hasn’t read the brochure you sent out?
With digital marketing, all of this information is already at your fingertips.
5. More Connection With Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.
Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand’s story. That sense of ownership can create a strong sense of brand loyalty.
6. Easy And Convenient Conversions
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they’re doing the dishes, driving down the highway, or updating records at work?
With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.
7. Digital Marketing Creates Growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
8. Increase Customer Loyalty with Frequent Communications.
9. Engage the Customer at Every Buying Stage.
10. Target the Right Audience.
11. Optimize and Obtain Better Conversion Rates.
12. Accurately Measure All Results.
13. Gain Brand Credibility.
14. Creating brand awareness by putting your stamp on the web.
15. Directing customers through the marketing sale’s links, from the first touchpoint to the purchasing stage